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Sold-Magazine

sold-magazine.com.au is the online arm of Sold "The Magazine for Real Estate Professionals". The concept was to provide an additional service for magazine readers with extra articles (also inviting comments on these), presented in a series of pre-built templates, and exportable as PDFs for download or print.

Due to the template system, administration is quick and simple. The site administrator is able to view download statistics throughout the site allowing him to focus on most popular categories and topics to determine the trend of future content.

Site visitors can forward article links to friends and can print PDFs of any article and can comment on any item on the site. The site was designed to feel open and informative, and through the use of images and white space in all article presentations, the site visitor is encouraged to browse easily through a wide range of material.

Also associated with Sold-Magazine is sold-tv.com.au, which provides similar facilities, but through the use of video (virtually a YouTube for the real estate industry) and also sold-direct.com.au, which provides service and job listings to the real estate industry.